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A 5 Minute Video from Music Publicist and Marketing Consultant Ken Cavalier
You can contact Ken directly for more information at www.musicpublicist.net or by calling him at 888.242.9331 x105
Music Publicity — Why and When to Hire a Music Publicist
New article by music publicist and expert author Ken Cavalier – “Music Publicity — Why and When to hire a Music Publicist” now posted.
What to Expect from Your Music Publicist – Article
New indie music publicity article posted by expert author and publicist Ken Cavalier.
Your Music Publicity Campaign – What to expect from your music publicist.
The Ultimate DIY Musician’s Publicity Resource
As music business publicists we have built a relationship database over the years to service our clients.
But if you are an independent artist doing your own publicity you need a database of your own. With The
Indie Bible — You Have The Power of a Publicist at Your Fingertips!
The Indie Bible is over 300 pages and contains:
We highly recommend The Indie Bible !
4200 publications from around the world that will REVIEW your CD!
3400 radio stations from around the world that will PLAY your songs!
500 vendors and services that will help you to SELL your music!
330 sites where you can UPLOAD your band’s music files!
500 useful resources to help PROMOTE your band!
Over 50 articles that will help your career to MOVE forward rapidly!
Authors include Tim Sweeney, Ken Cavalier, Daylle Deanna Schwartz,
Jeri Goldstein, Brian Austin Whitney, Derek Sivers, Diane Rapaport,
Janet Fisher, Jodi Krangle, Lord Litter and many more!
It’s the Best Selling – most popular Publicity Guide for Do-It
Yourself Musicians Available Anywhere
New Indie Music Publicity Article Posted – Free Tips
New Indie Music Publicity article by expert author and music publicist Ken Cavalier Posted.
Music Publicity – 4 Vital tips to Getting Your Own Effective Music PR
Click Here to Preview Article Now
View Other Articles from this Publicist/Author:
New Music Publicity Website Coming in July 2011
In July of 2011 we will be launching a new comprehensive website chuck full of articles and information. In July, please visit http://www.musicpublicist.net for all the information.
Doing Your Own Publicity? You Need The Bible!
As music business publicists we have built a relationship database over the years to service our clients.
But if you are an independent artist doing your own publicity you need a database of your own. With The
Indie Bible — You Have The Power of a Publicist at Your Fingertips!
The Indie Bible is over 300 pages and contains:
We highly recommend The Indie Bible !
4200 publications from around the world that will REVIEW your CD!
3400 radio stations from around the world that will PLAY your songs!
500 vendors and services that will help you to SELL your music!
330 sites where you can UPLOAD your band’s music files!
500 useful resources to help PROMOTE your band!
Over 50 articles that will help your career to MOVE forward rapidly!
Authors include Tim Sweeney, Ken Cavalier, Daylle Deanna Schwartz,
Jeri Goldstein, Brian Austin Whitney, Derek Sivers, Diane Rapaport,
Janet Fisher, Jodi Krangle, Lord Litter and many more!
It’s the Best Selling – most popular Publicity Guide for Do-It
Yourself Musicians Available Anywhere
Music Press Essentials for Artists Doing their Own Publicity
As an artist or entertainer promoting and marketing your project you probably know, or at least you should know, that your music press kit, and online presence is crucial to your music marketing and music promotin efforts. Your musicians’s biography is your first impression and should be written in a professional manner. Next is your music press clipping – music press releases are essential to get the word out. In the course of promoting artists and their projects, we develop and write professional musician’s biographies, and facilitate music press releases that create awareness. If you’re a DIY artist sending out press kits and links, the materials contained in those links and kits should be prefessionally developed. Consider having these vital promotional pieces developed and written by professional music publicists. Click here to review our music media development and copywriting services.
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Our Philosophy at Aware Public Relations
“You Can Get Everything in Life You Want if
You Help Other People Get What They Want”
Find Out How We can Help You Get What You Want
Music Promotion Online — 8 Essential Tips to Viral Internet Music Promotion
As an independent musician you probably all ready know it, if you don’t you better get with it. Marketing and promoting your music online is the way to go today. Even major signed artists are going this route, some major players even going to the extent of releasing a new album in digital download format only.
In a pretty detailed telephone conversation with a good friend and associate who is the president of a pretty big independent record label he reports that digital music sales or digital music downloads has now reached the 50% point of all music sold. That means that pretty soon there may not even be a need to have a physical product. Needless to say it will sure beef up the budget for independent artists not having to put out for CD pressing and manufacturing. Not to mention how much easier it will make your music distribution initiatives.
So, long story short, where am I going with this? What I am saying is that you should be putting the majority of time, effort, and money, into promoting your music and project online. You should seek cyber publicity in a larger proportion over traditional print publicity. After all, look at all the print newspapers and magazines going out of business today or transferring all their publications to a strictly online version. Yep, we should face it. If you’re not on the Internet band wagon yet for promoting and marketing your music, you better get there quickly. Keeping in touch with your fans in as many ways as you can is the way go today. Do not make them come to you, reach out to them.
To briefly summarize, here are a few of the methods you should be employing as an independent artist in order to promote your music and music career, and stay in touch with your fans in the today digital age.
Para Social Relationships Online
You should be setting up a presence for you or you band on as many social networking websites as you can. Surely you have a myspace website, which we all know is important, but today, that is just not enough. You should be keeping your fans and potential fans informed constantly by using social websites such as Twitter, Facebook, iLike, Squidoo, iMeens, Reverbnation, and there are many more. Socializing in music forums specific to your music genre is another thing you should be doing a lot of. Setting up meet and greets via these Internet portals is also quickly becoming a new way to keep interactive with your fans.
Official Band or Artist Website and Blog
Your official band or artist website is important as well. It should be as professionally designed as possible and be consistent with your artist image. This is your home on the web and should be updated and kept fresh constantly. It should have a news page, a press page, and audio page which should be kept fresh with new news, press clips, and music. You should also have some interactive functionality going on at your home page so fans can get involved, place comments, and interact with you. A blog is another great way to keep fans informed provided you keep it fresh and updated as well. With a blog, fans can subscribe via RSS Feed, and everything you post will be delivered instantly to their desktop. Very powerful.
Online Press Kit and Publicity
An online press kit, also known as an EPK (Electronic Press Kit) is a promotional tool that every artist or band should have, even if you have a print or digital press kit. The online EPK allows you to quickly send out your bands information and music samples to venues, labels, agents, and even fans for the purpose of music promotion.
Widgets — A Big One
Widgets, as I write this article, are a relatively new form of online music promotion but if used properly are an extremely powerful method of viral Internet marketing. Essentially a widget is a digital screenshot of your profile and can contain streaming or downloadable music, bio, publicity, etc. It also enables you to gather fans email addresses. The widget code should be placed on each and every website from the official, to as many social sites, including your myspace site as possible. The beauty of widgets is that they enable fans to actually grab the widget from your websites and place the code on their own website – hence spreading the word to eventually thousands of new fans. You can get your widgets free just by signing up for an account on a place like reverbnation.com. Are you starting to get the meaning of Viral Music Marketing?
Digital Mailing List
I should not have to mention it but unfortunately most new artists at early stages of development I take on still do not get it. That is, the vital importance of a digital email sign up module on all websites. Gathering your fans and potential fans email address and storing it in a database for distribution is crucial. What you can do with that mailing list is amazing. Announce all show details – hence bringing out more fans, send out a new news or publicity announcement, broadcast a contest, and announce new CD releases – hence more record sales. A digital mailing list is something no artist – independent or major should be without.
Advertising on Genre Specific Web Portals
Another good online idea, if it fits your budget, is to consider banner advertising on music portals that are within your music genre. You can advertise a new release, a tour, or a new deal of some sort. Some music portals get many thousands of visitors a month and this can definitely increase your exposure. Make sure however, that the banner is professionally designed and animated if possible. Some of the genre specific music portals I speak of will only charge twenty to thirty bucks a month to advertise your brand. As I mentioned, if you have disposable money in your budget, it sure cannot hurt.
Search Engine Marketing – Drive the Traffic to all of Your Websites
Needless to say, you can have the most professionally design, stunning, and functional websites online but if no one visits them they are not much good, are they? So you want to take some time and effort to explore search engine optimization. Find out all the techniques search engine savvy techies use to get ranked high in all of the search engines and especially in music related results. Search engine optimization, done right, is not easy if you do not know much about it. Again, if you have a few extra bucks in your budget you may want to consider hiring a search engine optimization expert. Getting your band found in the search engines can be an awesome boost to your awareness.
Digital Distribution
Distributing your music online is key. As I mentioned in the first or second paragraph of this article, digital downloads now hold 50% of all worldwide music sales. It will very soon be exceeding physical CD sales completely – never to turn around again. You should make your music available for digital download on as many digital distribution portals available. Some of these include iTunes, Napster, Rhapsody, and there are a ton more. When making your product available online for digital download make sure to include a profile on each portal. Also find out how they do their sales stat reporting. You want to make sure you are getting the proper credit for sales in the industry as on sound scan and sound exchange for your downloadable sales.
These are only 8 tips and suggestions for marketing your music online. There is a great deal of other methods as well. The way to gain exposure for your music on the Internet is exploding with new strategies everyday. Make sure to keep up with this and use every possible technique at your disposal for a greater chance of music success. Good luck!
©2009 Ken Cavalier All Rights Reserved Worldwide
Ken Cavalier is a music business consultant, artist manager, speaker, and author. He is widely considered an expert the area of online music promotion and viral Internet music marketing. His focus is the advancement of his independent musician’s and artist’s careers. Ken is also the founder of Allure Media Entertainment, an artist management & consulting firm in Philadelphia, PA managing the music careers of signed and unsigned artists and Allure Media Entertainment, a music marketing and online publicity company. As a voting member of The National Academy of Recording Arts and Sciences (The Grammy Association) and other distinguished music industry organizations, Ken has authored many informative guides on music promotion and music marketing. His widely popular Music Business Tip Sheet “The Unstoppable Indie” is published and distributed monthly to thousands of independent artists and bands. Ken is available for independent artist consultations (First consultation Free) on an hourly basis or on a short term management-consulting basis and he also provides music publicity and copywriting services.
You can visit Ken’s Website for More Information: http://www.music-promotion.name
